Index
Gallery
Profile
01. Fixing Fashion
Brand Identity for Design Hub
03. Ink Orchid Tpeface Inspired by Chinese Ink Painting
04. Reverse
Time Claim Application Design
05. Effortless Fashion Mgazine Editorial
06. Flatiron Book
Redesign Book Publishing House
07. Archcon 2050 Visual Identity for Architecture Conference
08. Dear Birth Mother
Editorial Redesign
01. Elysium Start-up Plan for Futuristic Accessory Brand
02. Loewe Elevate Brand Image with New Fragrance Line
02. The Sound of... Interactive Coding
01. Pixel Garden Interactive Coding
03. Le Couvent Photography
04. Dreamt Modeling
FIXING FASHION
Fixing Fashion is a design hub based in New York that encourages creative communities to share ideas around upcycling and sustainable design. The project aims to position mending and repair not just as a necessity, but as a celebrated fashion trend.
Ecovative is a biotechnology company that develops high-performance, environmentally friendly alternatives using mycelium.
The visual identity redesign is inspired by the organic structure of fungi, reinforcing the brand’s commitment to a regenerative future.
Yunyi Tiffany He is a multidisciplinary designer specializing in branding, creative coding, and fashion innovation. Originally from Beijing and based in New York, she recently graduated from the School of Visual Arts and will pursue her MPS in Fashion Management at Parsons.
New York Local Time:
Beijing Local Time:
iMpact（美讯） Intern, Marketing Department
Jennifer SitinasCreative assistant
Harper’s Bazaar Art China Visual Editor, New Media Department
05/2024 - 07/2024New York, USA
05/2024 - 08/2024New York, USA
06/2023 -09/ 2023Beijing, China
02 ECOVATIVE
Brand Identity
ms;
A pattern is inspired by the growing stages of mycelium:
1. Seed 2. Grow 3. Reproduction 4. System
04 REVERSE
Application Design
Reverse is a time-reclaiming app designed as a digital hourglass. Users can activate it instantly by flipping their phone, initiating a focused countdown. As time flows, a curated quote about time, drawn from literature or film, gradually appears, offering reflection and encouragement throughout the session.
06 FLATIRON BOOK
Brand Identity and Editorial System
The visual identity of Flatiron Book Publishing House was redesigned to align with the pace of the modern world. The bold, iconic sharpness of the Flatiron Building inspired key design elements, reflecting the brand’s forward-thinking spirit. For the editorial system, the building’s distinctive 22-degree angle was translated into diagonal structures and grid systems, creating a cohesive and dynamic visual language.
08 DEAR BIRTH MOTHER
Long Form Editorial Redesign
Dear Birth Mother is an article originally published in Wired magazine, documenting the emotional journey of a couple navigating the adoption process. The redesign uses a bespoke headline typeface and manipulated imagery to visually express the psychological breakdowns and emotional turbulence experienced by the main characters throughout the story.