02 ECOVATIVE
Brand Identity
Ecovative is a biotechnology company that develops high-performance, environmentally friendly alternatives using mycelium. The visual identity redesign is inspired by the organic structure of fungi, reinforcing the brand’s commitment to a regenerative future.
ms;
Custom Logotype
The logo integrates the letter E with the silhouette of mushrooms, and the logotype with mixed case is built upon that.
A pattern is inspired by the growing stages of mycelium:
1. Seed 2. Grow 3. Reproduction 4. System